Why Our Crowd ROCKS?
Mission: To increase brand awareness and brand reach to build excited and engaged crowds to generate funds and accomplish the goals of our clients.
Our primary purpose as an organization is to deliver high quality financial products both in appearance and content. We will continue to be known as the firm where personal attention will never become obsolete. We want to employ people who are extremely satisfied and who go the extra mile for clients. We want a culture of growth, profitability and enthusiasm throughout the firm.
What We do
After years of seeing worthwhile community development projects going undeveloped in urban and a lack of community participation, we were excited by the legalization and success of equity crowdfunding. The reason for our excitement is hyper-local social media, crowdsourcing and crowdfunding allow the public to engage within neighborhood projects with fresh ideas and financial support. Good projects, which improve communities, can be constructed with public , nonprofit, and governmental participation, and new sources of funding.
What is Crowdfunding?
Crowdfunding is a method of raising capital through the collective effort of friends, family, customers, and individual investors. This approach taps into the collective efforts of a large pool of individuals—primarily online via social media and crowdfunding platforms—and leverages their networks for greater reach and exposure.
What is the crowd
The crowd is a unique community of likeminded individuals. Instead of traditional investors, crowdfunding campaigns are funded by the general public. Typically, most successful fundraising efforts receive about 25-40% of their revenue from their first, second and third degree of connections. This could include friends, family, work acquaintances, or anyone that the creator is connected to, including their second and third degree connections. Once a project has seen some traction, unrelated consumers start coming out of the woodwork to support campaigns they believe in.
Building a Crowd
Crowdfunding is essentially the opposite of the mainstream approach to project finance. Traditionally, if you want to raise capital to start a business, launch a new product, develop real estate, or fund a civic project you would need to pack up your business plan, market research, and prototypes, and then shop your idea around to a limited pool or wealthy individuals or institutions. These funding sources included banks, angel investors, and venture capital firms, really limiting your options to a few key players.
Crowdfunding platforms, on the other hand, turns that funnel on-end. By giving you, the entrepreneur or creator, a single platform to build, showcase, and share your pitch resources, this approach dramatically streamlines the traditional model. Traditionally, you’d spend months sifting through your personal network, vetting potential investors, and spending your own time and money to get in front of them. With crowdfunding, it’s much easier for you to get your opportunity in front of more interested parties and give them more ways to help grow your business, from investing thousands in exchange for equity to contributing $20 in exchange for a first-run product or other reward.
Bill Huston, founded Our Crowd Rocks, LLC a crowdfunding consulting and digital marketing company based in Louisville, Kentucky.
Bill has over 15 years of experience in digital marketing and fundraising for nonprofits and startups. Ranked as one of the top 19 crowdfunding consultants globally by Inc. Magazine and a sought after speaker. Bill is a Board of Directors member at the Louisville based Community Living and World Sight nonprofits. Bill is also the digital marketing director for the Festival of Hope. The team we have assembled at Our Crowd Rocks, LLC Crowdfunding Consulting has over 100 years of experience and are dedicated to growing the small business, startup, nonprofit, and tech crowdfunding global ecosystems through strategic alliances. Creative Solutions
Crowdfunding consultant, CrowdMapped.com Crowdfunding Forum moderator
Cadia Startup Exchange contributor and Mentor
Featured Guest Blogger/Podcaster
Project Manager Ezia
Louisville Business First article
Speakers 2015 Crowdfunding Virtual Summit
2015 Crowdfunding Virtual Summit Profile
Cincinnati Chapter of BDPA Crowdfunding Presentation
Louisville Insider Crowdfunding Article
Louisville Business First Article
BDPA Talk Radio
Lime Consultancy Blog
Open Coffee Louisville
Insider Louisville My Crowd Rocks Presentation
Key News Journal 2016 MBE Event