How do I Apply Social Media To A Crowdfunding Campaign?
When it comes to crowdfunding campaign branding, the creation of social media profiles are absolutely essential. As more and more crowdfunding campaigns engage in social media activities, it’s important to remember that building an effective and scaleable social media presence is vital.
A social media profile is meant to develop rapport with potential followers and funders through engagement. You want people to make a quick judgement that you are competent, engaged, likable, and trustworthy, so your profile MUST be optimized, make sure you’ve followed the these steps:
- Locate your audience – Know where your prospects, customers, funders, and partners are engaging then listen first to determine the conversations that are occurring about your campaign or industry.
- Determine your objectives – Your social media presence should reflect the goals of your organization’s campaign. Knowing what you want to accomplish with your crowdfunding campaign will help you build a relevant and productive online image.
- Decide how you will measure success. You need to have data to know if you are meeting your goals or not, and of course you need goals and objective to measure, so do your research and have a strategy.
- Understand social media tools. Social networking platforms are rapidly evolving so as a person running a crowdfunding campaign you need to make sure you know all the tools available to you and how to use them to your advantage.
- Capture and integrate your data. The data you gather from your social media campaign should be integrated with your other marketing data to insure comprehensive reporting of program results, including whatever CRM system you use, your Web analytics, etc
- Consider both quantity and quality. As you monitor what is being said about your crowdfunding campaign via social media, pay attention to both volume of content and the nature of the content itself. Remember that negative comments are inevitable and should be addressed quickly.
- Follow your partners and have them follow you. This seems a very basic idea, but make sure you are comprehensive about it. You should engage in mutual following with as many of your partners, vendors, customers and other relevant participants in your business as possible.
- Optimize your organization’s profiles – on LinkedIn, Google+, YouTube,Facebook, YouTube, and Twitter.
- Establish business pages – On these five most popular social media platforms. Make sure your pages are interesting by including images, photos, logos and other appropriate graphics that will spice up your page.