Creating compelling, engaging, and unique content on a daily basis is an extremely grueling and laborious task. This is where the imaginative and resourceful use of content curation is invaluable to a crowdfunder. What exactly is content curation and how does it relate to the content and inbound marketing strategy I am using to increase the reach and awareness of my crowdfunding campaign?
What is Content Curation
According to Wikipedia Content Curation is the process of collecting, organizing and displaying information relevant to a particular topic or area of interest. Services or people that implement content curation are called curators. Curation services can be used by businesses as well as end users. Using this definition we will explore ways crowdfunding campaigns can implement this strategy to drive traffic and build awareness.
Content Curation as a Tool
Content curation is a very powerful tool for crowdfunding campaigns that allows the campaign creator to create high-value content based on the ideas of influencers and thought leaders in your field, which adds tremendous value to your target audience while building relationships with key industry influencers that will more than likely notice that you have referenced them and their content.
Content Curation and Influencers
Content creation is a great tool for building trust with your target audience by allowing them to see that you are very aware of the industry and the influencers that are driving the thought leadership and that you are trying to be truly helpful in solving their pain points. Curating others content build trust by demonstrating that you are concerned with their issues and are not just self-promoting. So many crowdfunding campaigns use social media as a bullhorn and forget to be social. Content curation provides an avenue to be social on social media provides transparency in your campaign.
Building Trust with Content Curation
The goal of a crowdfunding campaign is to demonstrate that my product or service provides solutions for my target market and content creations provides an avenue for my campaign to show that I am addressing the needs of my target market and that I don’t know everything and I am willing to gather information from other credible sources. This helps to separate value from the noise and to become a trusted and authoritative voice in your industry.
Content curation is an extremely powerful tool for a crowdfunding campaign to build trust through transparency. It is a way to build brand awareness and reach while engaging industry influencers. It provides an avenue to produce compelling and engaging content that is relevant to the campaign without having to build it from scratch. If you want to learn more about crowdfunding please read our latest e-book Crowdfunding Essentials and sign up for our newsletter.