The Value of Blogging for Your Crowdfunding Campaign

In Crowdfunding, Equity Crowdfunding by Bill

Blogging is a great tool to connect and share information with your crowd on a regular basis. By a regular basis, I mean that they can expect to read a new blog post every Friday at 1:00 pm Eastern Time. Never has it been easier to share your experience and expertise in such a direct and concise manner. Writing a blog is a perfect platform to strengthen the connection between you as a professional and your audience, customers, and colleagues. Besides the obvious benefits for a business such as driving traffic to your website and SEO, there are many reasons why blogging is essential to every crowdfunding campaign during the pre-launch period.

Audience Connection

Blogging provides a great way to connect with your audience and help them to get to know you and what your campaign is about and how your product can impact their lives. This helps to build trust, as you become a source of expertise in your field. Consumers like to be informed, and appreciate any knowledge that can be shared with them in a quick and time effective manner. Blogging is also a great platform to receive feedback and engage in discourse with your customers and audience, helping both you and your audience grow.

Demonstrating Thought Leadership

The best blogs share expertise that is concise and extremely informative. If you have an expert opinion and product for crowdfunding, a blog is a great way to expose your views to the world. When you consistently create content that’s helpful for your audience, it establishes you as an authority in your field. Once you are seen as an authority clients will come to you for all their needs related to your niche and learn more about your product in the case of a crowdfunding campaign. Your blog is a powerful tool to add value to their lives and build trust between you and your audience for your the future launch of your crowdfunding campaign.

Reaching New Customer for your Campaign

Writing blogs is a great way to reach new customers. Potential customers will stumble upon your blog and get an insight into what you and your crowdfunding campaign are all about, and the value you can provide. A blog can easily be shared through social media, quickly exposing your knowledge to the world. Linking back to your website is an obvious way to get new customers to link back to you potentially opening you up to a new relationship with them.

Takeaway

Blogging is a tool like many others in that it is used for marketing, but it is more than that because people can look to you as being knowledgeable about the information that you blog about. The importance of blogging for a crowdfunding campaign cannot be stressed enough in today’s marketplace. Along with the other tools that are available such as Twitter, LinkedIn, and Facebook, incorporating a blog site that gives your audience information that is useful will help you have your crowdfunding campaign growing in no time.