3 Ways Use Twitter Search for Crowdfunding

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Twitter is an incredible discovery tool that provides an array of industry information for companies that are in the pre-launch of their crowdfunding campaign, and Twitter Search is the best place to begin the process. Twitter Search provides a great starting point for competitor analysis, influencer search, and industry news.

Find out who the influencers and experts are in your target area(s) and interact with them on a regular basis. Use Twitter search to find like-minded prospects, customers and influencers/media by searching keywords that relate to your industry. Follow and interact with them on a daily basis. Here are some quick tips we use:

1) Make a list of the 100 most influential people in your space — journalists, thought leaders, potential clients/customers, big-name bloggers and writers, potential partners.

2) Add them to a private Twitter list and engage with them daily by being casual and helpful, not promotional.

3) The goal is to build a real relationship and then look for opportunities to collaborate.

Here are some tips for beginning the process of analyzing what the competition is doing on Twitter without spending a lot of cash on expensive software.Your competitor analysis must start with a keyword analysis list. This list of keywords associated with your competitors will help you cut down on the noise on Twitter.

1) Develop a list of 10-20 keywords initially, and adding or subtracting as you go.

2) Include obvious ones, like your competitor’s name, products and any major individuals/employees you want to keep tabs on.

3) Also include keywords more broadly associated with your industry, and any specialty words like hashtags that are related to your competition.

No matter what line of work you’re in, it’s important to always be looking for new opportunities to grow and make improvements. In this fast paced always connected world we live in having access to a fast moving news feed is vital and Twitter provides that service. Whatever topic is on the top of your to-do list, Twitter search can help you locate and then expose you to a vast array of news and informational resources. the steps in this process are going to be very similar to finding information on competitor, but the search will be for industry news.

1) Develop a list of 10-20 keywords initially, and adding or subtracting as you go.

2) This is a great place to use the aforementioned list of influencers/media to follow the trends and thought leaders in your industry

3) Also include keywords more broadly associated with your industry, and any specialty words like hashtags that are related to your competition.