Using a modified inbound marketing strategy to drive traffic to your campaign website is the number one method of making your website a valuable marketing asset. The more pages your website has, the more chances you have to rank in search engines. Every time you post a new blog post on your website, you have a new web page on your website, and it’s all housed under your blog so your website doesn’t get cluttered with pages.
The New Marketing
Digital technology is driving a new wave of marketing that according to Hubspot by 2020 customers will manage 85% of their sales relationships without talking to a human. More and more people are asking search engines to find them the services and products looking for. They’re looking up reviews, watching videos, and building discussions to find the answers they’re looking for before committing to a certain product or service. One of the easiest ways for potential new customers to learn about you is through your blog. Look to answer the questions they’re asking, address their concerns, and provide them with reliable information about your product/service/industry. The trust you build there will be indispensable in generating new customers.
Blogs add a Human Touch
Blogs, by nature, have a personal touch to them. For this reason, they’re a trusted source of information. Your blog serves as a great opportunity to extend your brand and showcase your personality. Usually, when typing in a question to a search engine, the first results to come up are blog posts. If you can consistently provide value and answers the questions your personas are asking, you’ll find it easier to rank on the first (or first few) pages of a search engine.
Blogs are the Marketing Workhorse
Your blog posts are working for you 24/7. Once they’re up on your site, they’ll work for you until you decide it’s time to take them down. By putting out valuable and targeted content, you can easily raise your exposure (organic traffic) and leads. Even your older blogs can get you noticed if they’re relevant and answering a question many visitors are searching for. Make sure you’re constantly updating older blogs so they continue to bring in the high-quality traffic.
Add Value to Readers
Producing reliable, insightful industry news to your visitors pays off. Not only will it increase your reputability, it will also increase your inbound links. Other websites want to seem helpful and credible as well and will share your content to do so. This will send their visitors to your site and gives you an opportunity to build your own relationship with them.
Business blogging is a low-cost way to create opportunities to get your website found by the people that you want to find it, so you can generate new leads and customers for your business. If you’re looking to start a business blog or get more investment for the one you’ve already started, the statistics above are a great place to start arguing your case.